Berna Urtola

Berna, in Communitas, is a testament of how one can be so passionate in serving with excellence through creativity. Her devotion to the work that she does is seen from the effectiveness of her innovations, especially in considering the people she serves with and for. Both as a friend and a colleague, Berna served as the root of encouragement, support, and persistence towards shared goals in continuous service and companionship. Her leadership, vision, and hard work is an example that I personally take inspiration from.

I wish for everyone to experience Berna as well, to see just how much a person's drive can encourage and uplift others towards Unitas.

Having worked closely with Berna in multiple organizations- most especially Communitas, the home organization of the School of Media and Marketing, in which she has served for years- I have personally witnessed her reliability, work ethic, and integrity. When she commits to something, she sees it through. She has a genuine dedication to service, and has been since the very start. She shows up and consistently works tirelessly behind the scenes without asking for recognition or praise. She is the kind of leader who takes on responsibilities and carries them out with excellence and accountability.

Which is the mark of a true SCM student. The mark of a true leader. Berna does not just represent SCM; she embodies all four core values of being passionately human, fiercely truthful, insanely creative, and obsessively strategic. Crimson blood truly runs through her veins.

Berna listens, serves, and, most importantly, shows up.

Having worked with Berna in both our shared academics and organizations, I can confidently say she is a leader the UA&P community needs.

From our conversations alone, I can attest that she prioritizes the needs and concerns of the community above anything else, driven purely by genuine passion to serve.

I firmly believe that her sincerity and willingness would translate into real effort into building a more supported, united, and engaged SCM community. After all, she is a leader who reaches out. A leader we can trust to make everyone's voices matter.

Working with Berna in Communitas and seeing her growth in SCM's home organization has been nothing but truly remarkable. I really admire how she's articulate with her ideas and intentional about the manner in which she puts these ideas into motion.

Whenever things become overwhelming in the organization, she is the first person I know I can turn to. I believe that her passion for making a difference and legacy for the school is what fuels her willingness to help others and step up when it matters most.

This is why I know she would be an excellent fit for the USG, she is deeply committed to serving and representing the school.

I met Berna when she joined our CTL production team as an intern. She was one of the youngest in the room, yet she carried herself with a quiet confidence that made her easy to trust. From the start, she showed up with initiative—volunteering, staying a little longer when needed, and quietly making sure everything (and everyone) was okay before calling it a day.

What stood out to me was that her effort never felt performative. She wasn't trying to be seen. She was trying to contribute and make things better. She asked questions because she genuinely wanted to understand, and she stepped up because she genuinely cared

In SCM, the strongest work always starts with understanding people—not just the need to produce something. Berna leads the same way. She listens first. She considers impact. She puts people at the center. And to me, that's the kind of leadership SCM deserves.

Having worked with Berna through ROC and CTL Prod, I've had the opportunity to witness her dedication and work ethic firsthand. She is incredibly diligent and committed to her responsibilities—so much so that even when circumstances aren't ideal, she finds a way to get the work done (even working from the guardhouse when needed).

With her determination, reliability, and strong sense of responsibility, I am genuinely looking forward to hearing her platforms for SCM.

For the past two years that I've had the privilege of working with her, I've witnessed firsthand her growth, dedication, and unwavering commitment to serving others. She truly has the passion, integrity, and drive to create something meaningful and impactful. What sets her apart is not just her ability to listen with empathy and openness, but also her courage to speak her mind when it matters most. She knows when to step back and understand different perspectives, and she also knows when to step forward and advocate for what is right.

Over time, I've seen her grow from someone who once followed directions into someone who confidently leads with purpose. Her journey reflects resilience, self-awareness, and a genuine desire to improve-not just for herself, but for the people around her. She doesn't seek leadership for recognition; she embraces it as a responsibility to uplift others and make positive change.

As the next SCM Representative, I firmly believe she embodies the qualities needed to truly serve her fellow SCM students. She is approachable, thoughtful, proactive, and deeply committed to representing the voices of her peers.

With her leadership, I am confident that SCM students will not only be heard, but genuinely represented.